1.0 Introduction
AlgaeCal Privacy Policy – Commitment To Your Privacy
This site is owned and operated by AlgaeCal. Your privacy on the Internet is of the utmost importance to us. At AlgaeCal, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy policy describes the types of information we collect from and about you when you visit our website available at www.algaecal.com (“website”), activate and use your AlgaeCal My Account, or otherwise contact or interact with us in any other way (collectively “Services”). This privacy policy also explains how AlgaeCal may collect, use and share your personal information, as well as your ability to control certain uses of it.
AlgaeCal is a supplement company headquartered in Vancouver, BC Canada, which focuses on providing products to consumers and Health Care Professionals.
For more information about our products, please refer to our website:
www.algaecal.com
This Privacy Policy is applicable to AlgaeCal(“we,” “our,” or “us”) as related to our services, which collectively include:
- the use of www.algaecal.com (“website”)
- the use of the My Account section of the website www.algaecal.com/account.php (“My Account”)
- social media messages and marketing campaigns and
- the use of our products and services.
This Privacy Policy sets out the essential details relating to your personal data relationships with AlgaeCal as:
- A website visitor
- An end user of My Account (“end user”)
- A prospective client
- A job applicant
- Partners
2.0 Personal Information We Collect
2.1 Information You Choose to Provide to Us
WHEN
We may ask you to provide personal information when:
- You use the website to download articles, data sheets or eBooks.
- You request a free trial or demo.
- You refer a friend to us.
- You connect with us directly via phone calls or video conferencing platforms.
- We grant you access to My Account.
- You upload or enter personal information into My Account.
- You participate in a marketing/sales promotion.
- You attend trade events and other industry networking events.
- You register or attend a webinar or other event.
- You participate in programs we may offer from time to time.
- You participate in chats.
- You pay for our products or services.
If you choose to provide us with a third-party’s personal information (the person’s name, email and company) when taking part in our referral program, you represent that you have the third-party’s permission to do so.
WHAT
We collect personal information that may include first and last name, company name (if applicable), email addresses, and phone number.
As an end user of My Account, we collect your name, email address, business name (if applicable) and any comments you make on the system.
In addition, we may collect data uploaded by you, other users of My Account that may be required to purchase AlgaeCalproducts and/or services. We expect all users to follow their organization’s privacy policy and any applicable regulatory requirements when uploading, accessing and using personal information into the system.
AlgaeCal Referral Program: In connection with the Referral program, we collect information regarding your account, as well as your transaction and purchase history. We use this information to administer the Referral program, for customer analytics and marketing, and to provide you with offers that may be of interest to you. We may also share your transaction and account information with our co-marketing partners for purposes of our customer analytics and marketing. The collection, use and disclosure of this information as described herein is required in order for you to earn and enjoy the membership benefits under the Referral program. You can withdraw your consent for the collection, use and disclosure of this information by AlgaeCal and request the deletion of your personal information by contacting us at [email protected] If you request a deletion of your information, we will close your AlgaeCal Referral account.
The data uploaded may include personal information like:
- Customer names and email addresses used to provide products or services within AlgaeCal’s platform
- Employee names, email addresses and contractual agreements
- Vendor names, email addresses, contractual agreements or other personal data necessary for AlgaeCalengagement.
- Job Applicants, we may also collect your resume and cover letter.
2.2 Information We Collect Automatically
WHEN
We collect information about your visits to the website and My Account when you land on any of our web pages through cookies and similar tracking technology.
Cookie policy – AlgaeCal-Replatform uses data collected by cookies and JavaScript libraries to improve your shopping experience. Users may opt out of a category of data collection but this may affect the usability of the website.
WHAT
The information collected includes:
- access times
- the pages you view
- the links you click on
- the search terms you enter
- actions you take in connection with any of the visited pages
- your device information such as IP address, device type, location, browser type and language
- the Uniform Resource Locator (URL) of the website that referred you to our website and
- the URL you browse away from our pages if you click on an external link
We may also collect information when you open email messages from us or click on links within those email messages.
| Service Provider Name |
Source of information |
Information Collected by the Service Provider |
Purpose of Collection – Business Purpose |
| Opt-in Monster |
Your interaction with the website |
What pages are visited, how long on each, where users click or hover |
Uses cookies to determine what pop-ups/content to serve up based on your session including cart recommendations, campaign notification, and important account information |
| Lucky Orange |
Your interaction with the website |
What pages are visited, how long on each, where users click or hover |
Uses cookies to monitor how a user interacts with the site and obtain recordings which we use to optimize our site |
| Google Analytics |
Your interaction with the website |
What pages are visited, how long on each, where users click or hover |
Uses cookies to measure and aggregate site interactions |
| Various Marketing Platforms |
Your interaction with the website |
What pages are visited, how long on each, where users click or hover |
Provide offers that might be of interest to a customer based on their interactions |
2.3 Information We May Collect From Third Parties
WHEN
We may combine the information we collect from your direct interactions with us with information obtained through other third-party sources. We also may obtain and/or purchase lists from third parties about individuals and companies interested in our products.
WHAT
The personal information collected includes your name, email address, business address and name (if applicable), and telephone number.
| Service Provider Name |
Source of information |
Information Collected by the Service Provider |
Purpose of Collection – Business Purpose |
| Email Service Providers |
From you or from a AlgaeCal customer who places an order to be delivered to you; lists from third parties about individuals and companies interested in our products |
Contact Information, name, email, order history |
Emails: to validate, confirm, verify, deliver, and track your order, including to arrange for shipping, handle returns and refunds, and to provide you offers that may be of interest to you |
| Giveaway Provider |
From you or from a AlgaeCal customer who places an order to be delivered to you; lists from third parties about individuals and companies interested in our products |
Contact Information, name, email |
To administer giveaway offers, conduct analytics and marketing, and provide you with offers that may be of interest to you |
3.0 How We Use Personal Information
We use your personal information to:
- Deliver the purchased products or services and allow full use of the My Account functionality by the clients.
- Deliver training and support to our My Account end users and/or carry out the transactions you have requested.
- To communicate with you directly through emails, calls, chats, video conferencing.
- Process payments for My Account purchases and subscriptions.
- Send communications to you about:
- New My Account features and upgrades.
- Our products, services and offerings.
- Event announcements.
- Product notices and changes to our terms and policies.
- Particular programs in which you have chosen to participate.
- Promotional offers and surveys.
- Scheduling demos and managing trials.
- Advertise and market our products and services, including delivering interest-based advertisements on this website and other sites or content syndication platforms and websites.
- Carry out market research to understand how to improve our services and their delivery.
- Create and manage marketing campaigns.
- Generate sales leads and increase our market share.
- Analyze user clicks and usage of the application and website to improve user experience and maximize usage of our services.
- Manage our website and application to maintain and deliver the contracted functionality and services .
- Enforce our website and application terms and/or separate contracts (if applicable) with you
- Prevent fraud and other prohibited or illegal activities.
- Protect the security or integrity of the website, application, our business or services.
- Or otherwise, as disclosed to you at the point of collection or as required or permitted by law.
Please note that sometimes we may record the video conferencing call in which you participate to analyze and improve our staff’s communication skills. If we do so, we will be announcing it at the beginning of the conference call and in the meeting invite, and we will be providing a link to our Privacy Policy in the meeting invites and on the registration page.
We do not sell your information to any third party.
4.0 How We Share Personal Information
Our Application and Services
If you are an end user of our system, your personal information may be viewed by other users with access to the system.
Service Providers
We use third parties to help us provide our Products and Services. They will have access to your information as collected by the website or My Account, as reasonably necessary to perform the contracted tasks on our behalf. We sign contractual agreements to obligate them to protect the personal information, only use it to deliver the contracted services to us, prohibit them from selling it and not disclose it without our knowledge and permission.
| Service Provider Name |
Source of information |
Information Collected by the Service Provider |
Purpose of Collection – Business Purpose |
| Customer Relationship Management System |
From you or from a AlgaeCal customer who places an order to be delivered to you |
Contact information, together with purchase details, delivery details, payment details, any communications we have received or sent the customer, relevant medical information regarding bone health. |
To validate, confirm, verify, deliver, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, to service products you purchased from us, and to provide you offers that may be of interest to you |
| Customer Multichannel Contact Platform |
From you or an AlgaeCal customer who places an order to be delivered to you; lists from third parties about individuals and companies interested in our product |
Contact information, name, phone number, calling information, call recordings, chat history, email records, customer satisfaction ratings |
To provide services to you via phone, email and chat in support of purchases, product inquiries, and providing offers that might be of interest to you |
| Email Service Providers |
From you or from a AlgaeCal customer who places an order to be delivered to you; lists from third parties about individuals and companies interested in our products |
Contact Information, name, email, order history |
Emails: to validate, confirm, verify, deliver, and track your order, including to arrange for shipping, handle returns and refunds, and to provide you offers that may be of interest to you |
| eCommerce Platform |
From you or from a AlgaeCal customer who places an order to be delivered to you |
Contact information, together with purchase details online, delivery details, payment details |
To validate, confirm, verify, deliver, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make. |
| US & International Distribution |
From you or from a AlgaeCal customer who places an order to be delivered to you |
Delivery information: name, address of recipient for delivery, if different from customer’s, email and phone, and order content |
US and International Distribution warehouse; Order fulfillment to pick, pack and ship your order |
| CND & International Distribution |
From you or from a AlgaeCal customer who places an order to be delivered to you |
Delivery information: name, address of recipient for delivery, if different from customer’s, email and phone, and order content |
CND and International Distribution warehouse; Order fulfillment to pick, pack and ship your order |
| Subscription Management System |
From you or from a AlgaeCal customer who places an order to be delivered to you |
First Name, Last Name, Email, Phone
Subscription history, Subscription order |
To administer your subscription account, conduct analytics and marketing, and provide you with offers that may be of interest to you. |
| Referral Management System |
From you and from our Referral service provider |
AlgaeCal Rewards Referral information: your Referral account number, birthday, transaction and purchase history, account information (including contact information and account status), and information on rewards or other benefits, information on your referrals including name, email |
To administer your Referral account, conduct analytics and marketing, and provide you with offers that may be of interest to you, including offers on your birthday |
| Data Warehouse |
From you or from a AlgaeCal customer who places an order to be delivered to you, or through a product reseller |
Contact information, together with purchase details, delivery details, payment details |
To manage operations, conduct analytics and marketing, and provide you with offers that may be of interest to you. |
| Cloud Data Storage and Management |
From you or from a AlgaeCal customer who places an order to be delivered to you; lists from third parties about individuals and companies interested in our products, service providers |
Contact information, together with purchase details, delivery details, payment details, returns and refunds details |
To manage operations, conduct analytics and marketing, and provide you with offers that may be of interest to you. |
| Merchant Credit Processor |
From you |
Contact information, together with purchase details, payment details |
Credit Card Processor: To process and validate purchases and refunds |
| Scheduling System |
From you or someone who has booked for you |
Contact information including email, calendar information |
To manage and schedule events, appointments and consultation for existing and potential customers |
| Project Management System |
From you |
Contact information, order details, payment details, delivery details, returns and refunds details |
To manage cases and issues related to users, accounts and systems |
| HR Management Systems |
From you the applicant, from third parties authorized by you |
Contact information, employment history, references, employment documentation |
To manage the recruitment of prospective employees |
Legal Disclosures
It is possible that we may need to disclose personal information when required by law, subpoena or other legal processes as identified in the applicable legislation.
We attempt to notify our clients about legal demands for their personal data when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency.
Change in Control
We can also share your personal data as part of a sale, merger, change in control or in preparation for any of these events.
Any other entity which buys us or part of our business will have the right to continue to use your data, but only in the manner set out in this Privacy Policy unless you agree otherwise.
5.0 How We Secure Personal Information
We are committed to protecting the security of all of the personal information we collect and use.
We use a variety of physical, administrative and technical safeguards designed to help protect it from unauthorized access, use and disclosure. We have implemented best-practice standards, industry standards, and controls in compliance with internationally recognized security frameworks. We use encryption technologies to protect data at rest and in transit.
6.0 Your Rights
We provide the same suite of products and services to all of our clients and end users worldwide.
We offer the following rights to all individuals regardless of their location or applicable privacy regulations.
For personal information we have about you, you can:
- Access your personal information or request a copy.
You have the right to obtain information about what personal information we process about you or to obtain a copy of your personal information.
If you have provided personal information to us, you may contact us to obtain an outline of what information we have about you or a copy of the information.
If you are an end user of My Account, you can log in to see the personal information in the account or approach your employer for more information.
- You have the right to be notified of what personal information we collect about you and how we use it, disclose it and protect it.
This Privacy Policy describes what personal information we collect and our privacy practices. We may also have additional privacy notices and statements available to you at the point of providing information to us directly.
- Change or correct your personal information.
You have the right to update/correct your personal information or ask us to do it on your behalf.
You can edit your information through the user account in the application or ask us to change or correct it by contacting us at [email protected] .
- Delete or erase your personal information.
You have the right to request the deletion of your personal information at any time. We will communicate back to you within reasonable timelines the result of your request. We may not be able to delete or erase your personal information, but we will inform you of these reasons and any further actions available to you.
- Object to the processing of your personal information.
You have the right to object to our processing of your personal information for direct marketing purposes. This means that we will stop using your personal information for these purposes.
- Ask us to restrict the processing of your personal information.
You may have the right to ask us to limit the way that we use your personal information.
- Export your personal data.
You have the right to request that we export to you in a machine-readable format all of the personal information we have about you.
We do not process personal information through the use of automated means.
If you would like to exercise any of the rights described above, please contact us at [email protected]
You also have the right to lodge a complaint with the local organizations in charge of enforcing the privacy legislation applicable in your territory.
7.0 How Long We Keep Your Personal Information
We retain information as long as it is necessary to provide the services to you and our clients, subject to any legal obligations to further retain such information.
We may also retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our Terms of Service and take other actions permitted by law.
The information we retain will be handled following this Privacy Policy.
Information connected to you that is no longer necessary and relevant to provide our services may be de-identified or aggregated with other non-personal data. This information may provide insights that are commercially valuable to AlgaeCal, such as statistics of the use of the services.
8.0 Other Important Information
We process data in locations within North America and rely on legally-provided mechanisms to lawfully transfer data across borders, such as contracts incorporating data protection and sharing obligations.
We will only collect and process your personal data where we have a lawful reason for its collection.
When you visit our website and provide us with your personal information, we collect and use it with your consent.
As a My Account or end user, you consent to our collection of your personal information when you log in for the first time.
Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time. If you have any questions about the lawful bases upon which we collect and use your personal data, please contact us at [email protected]
How to select your communications preferences
You may choose to receive or not receive marketing communications from us. Please click the “Unsubscribe” link in the email we sent you to stop receiving marketing communications.
You may choose which information we collect automatically from your device by controlling cookie settings on your browser or by selecting your preferences through our Cookie Policy.
Even if you opt-out of receiving marketing communications, we may still communicate with you regarding security and privacy issues, servicing your account, fulfilling your requests, or administering any promotion or any program in which you may have elected to participate.
9.0 Contact Information
You may contact us to exercise any of your rights or ask for more information about your personal information and our privacy practices by contacting us at [email protected]. Our Chief Information Security Officer (CISO) is Tracey Carlson.
Appendix
A.1 For Individuals Based in the European Union (EU), European Economic Area (EEA), United Kingdom (UK Data) and Switzerland
If you are based in one of these jurisdictions, AlgaeCalis the controller of your personal data collected in the following instances:
- When you visit our website www.algaecal.com
- When we process your personal data for sales and marketing purposes
AlgaeCal is a controller of all personal data processed on our system.
We only process personal data if we have a lawful basis for doing so. The lawful bases applicable to our processing as controller are:
- Consent: We will ask for your express and informed consent every time we collect your personal data on this legal basis.
- Contractual basis: We process the personal data as necessary to fulfill our contractual terms with you or our clients.
- Legitimate interest: We process the names, contact details, companies (if applicable) of our existing and prospective clients for our marketing purposes, including market research and sales leads generation.
You have the following rights under the GDPR:
- Be informed about the collection and use of your personal data
- Access your personal data
- Correct errors in your personal data
- Erase your personal data
- Object to the processing of your personal data.
- This right is also available to individuals whose personal data is processed by us for direct marketing purposes. If you object to the processing of your personal data for direct marketing purposes, we shall stop processing within 30 days of receipt of your request.
- Export your personal data
- Restrict our processing of your personal data for specific reasons, including any of the purposes supported by the legitimate interest legal bases (see the section above).
We process personal data in Canada and the United States and share it with our service providers in Canada and the United States and other jurisdictions. We use standard contractual clauses as the data transfer mechanism of transferring EU data to countries subject to data transfer requirements. See the table of our service providers here.
You may contact us at [email protected] or you may contact our EU Data Representative at:
[email protected]
You may also lodge a complaint with your local supervisory authority, EU Data Protection Authorities (DPAs) or Swiss Federal Data Protection and Information Commissioner (FDPIC). See their contact details here National Data Protection Authorities.
A.2 For Individuals Based in California
This section provides additional specific information for consumers based in California as required by the California Consumer Privacy Act of 2018 (“CCPA”).
A.2.1 Collection and Use of Personal Information
In the last 12 months, we have collected the following categories of personal information:
- Identifiers, such as your name, mailing address, email address, zip code, telephone number or other similar identifiers
- California Customer Records (Cal. Civ. Code § 1798.80(e)), such as username and password, company name, job title, business email address and department
- Internet/network information, such as your browsing history, log and analytics data, information about the device(s) used to access the services and information regarding your interaction with our websites or services and other usage data
- Geolocation data, such as information about your location (at country and city level) collected from your IP address
- Sensory Information, the content, audio and video recordings of conference calls between you and us that we record where permitted by you and/or the law
- Profession/employment information that you send to us when applying for a position included in your CV and cover letter
- Other personal information, such as personal information you provide to us in relation to a survey, comment, question, request, article download or inquiry and any other information you upload to our application
We collect personal information directly from you, from your browser or device when you visit our websites, from third parties that you permit to share your information or from third parties that share public information about you, as stated above.
See the section above, “How We Use Personal Information,” to understand how we use the personal information collected from California consumers.
A.2.2 Recipients of Personal Information
We share personal information with third parties for business purposes. The categories of third parties to whom we disclose your personal information may include: (i) our service providers and advisors, (ii) marketing and strategic partners; (iii) ad networks and advertising partners; (iv) analytics providers; and (v) social networks.
Please see the “How We Share Information” section of the Privacy Policy above for more information.
A.2.3 California Privacy Rights
As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):
- The right to know any or all of the following information relating to your personal information that we have collected and disclosed in the last 12 months (upon verification of your identity):
- The specific pieces of personal information we have collected about you
- The categories of personal information we have collected about you
- The categories of sources of the personal information
- The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed
- The categories of personal information we have sold and the categories of third parties to whom the information was sold, and
- The business or commercial purposes for collecting or selling the personal information.
- The right to request deletion of personal information we have collected from you, subject to certain exceptions.
- The right to opt-out of personal information sales to third parties now or in the future. However, we do not sell your personal information.
You also have the right to be free of discrimination for exercising these rights.
Please note that if exercising these rights limits our ability to process personal information (such as a deletion request), we may no longer be able to provide you with our products and services or engage with you in the same manner.
A.2.4 How to Exercise Your California Consumer Rights
To exercise your right to know and/or your right to deletion, please submit a request by contacting us at [email protected]
We will need to verify your identity before processing your request.
In order to verify your identity, we will generally require sufficient information from you so that we can match it to the information we maintain about you in our systems. Sometimes we may need additional personal information from you to be able to identify you. We will notify you.
We may decline a request to exercise the right to know and/or right to deletion, particularly where we cannot verify your identity or locate your information in our systems or as permitted by law.
You may choose to designate an authorized agent to make a request under the CCPA on your behalf. No information will be disclosed until the authorized agent’s authority has been reviewed and verified. Once an authorized agent has submitted a request, we may require additional information (i.e., written authorization from you) to confirm the authorized agent’s authority.
If you are an employee/former employee of an AlgaeCal client that uses our application and services, please direct your requests and/or questions directly to your employer/former employer.
If you are a third party (auditor, business associate, etc.), who was given access to the AlgaeCalsystem by another company, please direct your requests and/or questions directly to the company or client that gave you access.
We do not sell the personal information of California consumers.
A.2.4 California Minors Under Age 16
Our application and services are intended for adult use, and we do not expect them to be of any interest to minors. We do not intentionally collect any personal information of consumers below the age of 16.
A.3 Minors Under Age 16
Our application and services are intended for adult use, and we do not expect them to be of any interest to minors. We do not intentionally collect any personal information of consumers below the age of 16.
